Many YouTube creators earn money off the ads that play in their videos and receive a monthly payout.
Here's a comprehensive breakdown of Insider's YouTube money logs series: How much money YouTubers make a month In all, Insider has spoken with dozens of YouTube creators about how much each of them made per month, on videos with 100,000 or 1 million views, and other financial topics. We spoke with YouTubers who broke down how much they'd made on videos with 1 million views, and their answers ranged from about $3,400 to $40,000, depending on the type of content and viewer demographics. When it comes to a viral video, how much money a YouTube creator makes can vary wildly. Nano influencer Jen Lauren earned $213 in November, for instance.
( She broke down her exact earnings each month last year.)Īnother YouTuber, who has over 1 million subscribers, earned over $50,000 in a single month last year.īut YouTube creators with far fewer followers can also make decent money. For example, Sarah Lavender, a YouTuber with about 100,000 followers, earned different monthly incomes ranging from about $1,000 in one month last year to over $6,000. Those earnings can vary by month for creators. This converts to monthly payouts, and YouTubers we spoke with earned between $80 and $55,000 per month from the program. The YouTube creators said they earned between $2 and $12 per 1,000 views. Six YouTubers shared their RPM rates, or revenue per mille. Once they reach that threshold, they can apply for YouTube's Partner Program, which allows creators to start monetizing their channels through ads, subscriptions, and channel memberships. To start earning money directly from YouTube, creators must have at least 1,000 subscribers and 4,000 watch hours in the past year. Social-media creators who are part of the YouTube Partner Program can earn money off their videos with Google-placed ads. But revenue from Google ads is a big chunk of many YouTube stars' incomes. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn.Ĭreators on YouTube can earn their money a number of ways, from sponsorships to selling merchandise.
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